March 31st

Important topics of the lecture:

• The Isotype Movement
• Otto Neurath
• Origins of pictographic models
• Lexicons
• Notion of engineering
• Ladislav Sutnar
• Design for information
• Herbert Bayer
• Modernism and the NY school
• Flight from Hitler and Facism created the greatest transitional migration of intellectual and creative talent in history.
• Modernism
• American design was pragmatic, intuitive and informal
• Laster Beal
• Paul Rand
• Alexey Brodovitch
• Age of Information
• International style
• School at ULM
• Theo Ballmer
• Max Bill
• Anton Stankowski
• Early Swiss Design
• Helvetica

The Isotype movement was a huge influence to graphic design and the world itself. It was a pictorial language that was originally intended to help public understanding of social issues related to housing, health and economics after WWI. The Isotype is still in full swing, and being used in many more places than it was originally. The use of design for information was also a very important time in design. Designs for information greatly exhibited the powers of graphic design in simplification. The school at ULM evolved with scientific and methodological approaches to problem solving with design through the means of signs and symbols. The beginning of Swiss design pushed designers to become conduits delivering information with clarity and relevancy.