Lecture 2

Important topics of the second lecture.

• Railroads were put into place which provided rapid transportation of goods.
• Type founders and illustrators were inventing every possible design permutation and all manner of decoration.
• Typography was stripped of it's historical evolution for the sake of commerce.
• The form of the book became casualty of the industrial revolution
• Type and book design became casualties of novel graphic expressions for commercial consumption.
• Scrap trading cards were issued.
• Chromolithography began.
• Advertising and packaging for the masses used lithographic naturalism.
• Typeforms product of the illustrative influence of chromolithography.
• Signboard battles.
• Monotype
• Industrial revolution had radically altered printing.
• Editorial design established the division of labor for magazines and editorial design
• First Ad Agency in 1841. Volney Palmer of Philadelphia.
• Total Design
• Kelmscott Press
• Art Nouveau's visual quality was very linear with floral and organic qualities.
• Modern Poster
• Jugendstil and Sezessionstil were the final phases of Art Nouveau
• Peter Behrens and the 'New Objectivity'
• Railway Type

I found it to be very interesting how creating graphic art has escalated since chromolithography. It was a catalyst for new styles of artwork for the time it was created in. It was also interesting to see its link to other international artwork, like the Japanese Ukiyo-e prints. Learning about the transitions of styles through time due to artistic realizations was very intriguing. For instance, the sudden contrast of Art Nouveau's organic and floral persona to the more modernist geometric look was surprising. Everything has to change sometime, though.