- Cubism replaced a rendering of natural appearances with purely invented form.
- Graphic translations
- Synthetic Cubism constructs "signs" the graphic essence of an object rather than outward appearances of the object.
- Minimalism became the norm
- Posters were "seven second medium" to catch passerby's
- Propaganda art
- Propaganda boost morale and recruit armies, raised funds, war bond sales, assailed the enemy for barbarism, and promoted readiness and discipline on the home front.
- Axis used symbolic image to convey essence of event.
- Allies confront the individual with patriotic emotions.
- Futurism
- Dadaism
- Typographic Materiality becomes the catalyst for modern graphic design.
- Sign
- Calligrammes and Simultaneity
- Marinetti launches typographic modernism.
- Avant garde poets became the graphic designers, teachers and systematic theorists of the 1920's and 30's.
- Readymades threaten relation between signifier and signified
- Berlin DADA was very political.
- Invention of the photomontage by Dada artists in 1918.
- Kurt Schwitters - MERZ - one man art movement
- Automatism
- Surrealism
I thought it was very interesting to see how the poster was utilized during WWI. It is very interesting to learn how powerful the propaganda really was. The evolution and conversion of typography into a more illustrative means set path for much of modern graphic design. Learning how it all came about lets me look at designs less passively.
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