Wednesday, February 24, 2010

Bauhaus

Important topics of the lecture:
  • De Stijl Journal
  • Everyday objects elevated to level of art
  • The New Typography
  • Gerrit Rietveld
  • Russian Suprematist and Dutch de Stijl are most hated of all art movements
  • Influence for all arts of 20th century
  • Bauhaus - model for most art schools in 20th century
  • Bauhaus establishes design as a discipline taught and practiced
  • Photoplastics - the essence of art and design was the concept, not execution
  • Photoplastics - expanded role of photography in design context
  • Typophoto - typography is printed information, photo is the visual representation of what is optically perceptible.
  • Bayer developed a widely imitated recipe for a modernist page
  • Jan Tschichold brings 20th century typographic expression to full realization then looks back rejecting many of it's dictums.
  • Functional design by the most straight forward means.
  • White space given a new role as interval and structural element.
  • Tschichold declared families of sans serif fonts modernist type.
  • Tschichold turns away from new typography.
It was interesting to see how heavily the Bauhaus influenced all art forms which we know today. Even though originally founded for architecture, it's teachings and practices melted into other forms of art. This is one of the many reasons why graphic design started evolving into what it is today. Photography started becoming a more integral role in graphic design as the movement was looking for new ways of expressiveness. Graphic design as a whole grew significantly during the Bauhaus era.

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